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Wednesday, January 6, 2010

Dieters have a new place to eat: Fast Food joints


And a 380 calorie panini on the front page.

The front page worthy scoop: "Familiar brands from Taco Bell (YUM) to Starbucks (SBUX) to Dunkin' Donuts are rolling out new products and ad campaigns in an attempt to lure calorie-conscious consumers during the month when the $170 billion fast-food industry typically sees sales slide."

The supposed why: "Consumers feel fat in January. Some 61% would like to lose 20 pounds, says a survey from NPD Group. And 64% of Americans say they are taking steps to improve the "healthiness" of their diets, according to the 2009 Food and Health Survey from the International Food Information Council."

And of course, the caveat: "One nutritionist offers a cautious maybe. "Just because something is 'low-cal' doesn't mean it's good for you," says Alice Lichtenstein, nutrition professor at Tufts University. But with the current obesity crisis, she says, "It doesn't really matter where you get your food from. What's most important, in the long run, is the total number of calories you consume."

Meanwhile, far from Page One, buried on 4D:

Location:N Mo-Pac Expy,Austin,United States

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