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Wednesday, January 13, 2010

$1.2 Million in Donations for Haiti, via Text Message


The Deal: Anyone with a mobile phone and an account with a major wireless carrier can text the phrase “Haiti” to the number 90999 and donate $10 to the Red Cross. That amount is charged to the donor’s cellphone bill.

Unless you've been living under a rock, you have witnessed the business of news gathering become forever changed. Everytime something happens, we receive our first information from Twitter and Facebook. Even the mainstream news organizations pull material from social media sources.

You should also know that the US Geological Service monitors the Twitterverse for news about earthquakes to better prepare first responders as to what the real conditions are.

Now consider the face of fundraising. In less the 24 hours, we have $1.2 million and counting raised for disaster relief, raised by sending text messages to a number that went viral on Twitter and Facebook.

I suspect that's a record of some kind.

So let me ask you: is there a place in this world for social media?

You do not need to answer.

I don't think it matters one wit what you think. Social media is making it's own place.

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