Subway has opened a restaurant made of shipping containers that will rise with the workers as they build the new structure at the site of the destroyed World Trade Center towers. The idea is to provide lunch to the workers so they do not have to leave the work site. This will become more important as they work on higher floors because the workers only have 30 minutes for lunch, and the trip up and down will soon take longer than that.
Subway wanted to be a part if history. The obvious advertising was only a secondary consideration
However, that's not the important thing in this story. The important thing is that the Subway bid did not require a garantee of profit. The chain agreed to subsidize any loss that might occur. The eight other bids to provide restaurant services to the workers required a garantee of profit.
I think I'll eat lunch at Subway today. Join me?
-- text tapped from a virtual keyboard.
Location:Westgrove St,Raleigh,United States